Admit it, you follow at least one health and fitness influencer on social media? It’s okay, we get it, we all need some fitness motivation from time to time. But, have you ever considered whether that person is certified to give us advice? Well, with health and fitness gurus dominating social media at the moment, we thought we’d look into who Brits admittingly rely on the most for advice.

Despite 95% of Brits stating that they wouldn’t take medical advice from anyone other than a qualified medical professional, the research shows that 88% have acted on fitness advice from someone other than a professional in the past. So why aren’t Brits turning to professionals as often for health and fitness guidance?

Well, study shows that 1 in 3 Brits cite cost as the number one reason for not seeking the advice of a personal trainer or nutritionist.

Who are Brits willing to trust when it comes to advice? Comfortingly, health and fitness professionals come out on top with 98%. This is followed by professional athletes with 65%, health & fitness magazines, 60%, health & fitness blogs, 57%, YouTube videos, 52% and finally, friends and family with 22%.

Of the people who said that they do invest financially in professional advice, just 1 in 10 admit that they have not checked if the person they sought advice from, was qualified. And just when you think it can’t get any worse, it does – 95% of Brits wouldn’t be able to recognise the awarding bodies that accredit fitness and nutrition professionals in the UK. It’s this kind of unfamiliarity which is leading to physical harm among gym goers.

The statistics are quite unsettling. But it seems that people do care about where they get their advice from, they’re just unwilling to invest in it and instead opt for free, less trusted advice.

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