Be A Better You Ltd. BABY™ Research and Development

Anatomy diagram of the lower leg muscles. Gastrocnemius, Soleus and Tibialis Anterior

Behind the performances of many top athletes are specific yet balanced training approaches that result in their form peaking at the right time. The hub 1 is designed to offer an innovative adaptive resistance system that gets the most from the agonist and antagonist muscle groups. This dual functionality assists in a balanced approach to muscle development that encourages users to train an often neglected muscle group.

read more

Sports bike rider and footballer. Two of many sports that involve repeated dorsiflexion and plantarflexion of the ankle. Formula One drivers including Lewis Hamilton would definitely benefit from stronger calves. In fact I'm sure Lewis will win many more Championships if he uses our products!

In professional sports and fitness industries, lower limb dexterity, shape and strength are valuable assets in athletes who are more likely to succeed in their field. In the general population, a balance of upper and lower body aesthetic enhancement is a desirable attribute. Be A Better You has established that the need for innovative calf shaping equipment is here.

The patent pending hub system is designed to produce resistance located on the lateral sides of a movable joint during extension and flexion. The first product focuses on the calf muscles, although essentially the same system can also be used for improving other muscles. This is where the hub 2 and hub 3 will come in to commence a whole body range.

read more

Be A Better You has consulted experts in diverse fields of Biomechanics, Physiotherapy, Holistic Practice, Personal Training, Engineering and Product Design, to assist in accumulating information and advice that as a new company we need, to bring a new concept to a growing market.