The London 2012 Olympic Games will soon be here and history has shown that in the build up to the Games, an increase in the host country’s sport participation is demonstrable. Published research shows that even in the current downturned economic climate, the fitness and sports equipment market is still expanding to meet the demand of increased fitness activities participation.

With this increased urge to improve ourselves, spurned on by the thoughts of athletes around the world aiming to be the best, comes the need for suitable training equipment.

Sports Technology is advancing rapidly, aided by science and empirical studies, to give athletes better chances of reaching their performance targets. Be A Better You Ltd. have researched many factors that are involved in the fusion of technology in sport process and we are now developing innovative products to meet a growing professional need.

Wearing exercise accessories that enhance the training experience are a part of life. From heart rate monitors to clip on pedometers, there are a multitude of devices that provide information, entertainment and stimulation to those who use them. However, have you thought about wearing your exercise equipment? Sounds extraordinary, even futuristic.....

BABY™ are evolving a muscular development system that can be worn ergonomically on the body in key places; the legs, torso, and arms, providing free range of movement.
Wearing BABY's first patent pending product, the hub 1, will enable users to train anywhere and at any time without the need for large, heavy and bulky equipment.

The hub 1 is primarily poised to fill a gap in the market for a portable calf machine that takes up no more space than a dumbbell yet provides both men and women with the technology to shape their lower legs to a desired shape.

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